A couple of days ago I was working on a website and came across an issue with videos rendering (playing) in Firefox. This issue became increasingly annoying due to the video playing in Internet Explorer, Safari and Chrome with no problem. Firefox is generally my web-browser of choice. After researching and finding a solution that required added to my .htaccess file due to some servers needing extension type additions in order to parse the video files correctly. Read More
Many small business owners don’t bother to create a marketing plan, and that’s a mistake – a well-crafted marketing plan provides guidance on how, why, and to whom you’ll deploy your marketing message. Though you can choose to make it as long and detailed as you want, there are generally 7 fundamentals elements of a marketing plan that you’ll want to be sure to include. Read More
What’s the Difference?
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.
1. Reaching audiences based on context is expensive and not particularly effective. Yet, media planners and media buyers are only trained to buy audiences based on the media they consume. It takes a fair amount of interpretation and mapping to turn the target audience defined in a creative brief into a robust media plan. Emerging technologies enabling multi-party cookie synching, real-time decisioning, real-time bidders, and media de-risking with new classes of publishers and ad networks, provide effective means to buy the right audiences directly instead of guessing the web properties they might visit.
My social media marketing tip for businesses today is to find three or four social media platforms where you can build the strongest presence that will be most beneficial for your business.
With countless social media platforms available today, it’s impossible to grow a strong presence on every one. Having a mediocre presence on six or seven social media platforms is far inferior to a strong presence on three or four when it comes to your social media marketing goals. Heck numerous find tons of benefits with just using one or two. The key is focused use. Read More
The University of South Florida System (USF System) is governed by the USF Board of Trustees, the public body corporate created by Article IX, Section 7 of the Constitution of the State of Florida. The USF System is comprised of two separately accredited institutions, USF and USF St. Petersburg. USF includes the main campus in Tampa, its College of Marine Science in St. Petersburg, USF Health and two regional campuses, USF Sarasota-Manatee and USF Polytechnic, located in Lakeland. Serving more than 47,000 students, the USF System has a $1.8 billion annual budget, an annual economic impact of $3.2 billion and was awarded $380.4 million in research contracts and grants in fiscal year 2008/2009. The USF System is a member of the Big East Athletic Conference. Read More
Marketing has changed since the onset of Technology and dot com syndrome and the whole concept has been revised. The conventional methods of marketing though existent now occupy a much less importance in relative terms and are continuously losing out to the new concepts and Information Technology related campaigns. And hence the role of an effective Marketing Officer is now in the phase of redefinition. A balance needs to be maintained between using the conventional tools and to look for new upcoming technologies; some of which are defined as heavens for the marketing campaigns; since these now provide access to a wide consumer base with a very low costs. Read More
Google Grants for AdWords
As long as you have a registered charity number you can apply to Google Grants and receive $329 USD per day in free advertising with Google AdWords. Whilst this has to be in USD, it’s not confined to America only; UK charities (and others internationally) get the equivalent amount to spend on their ads.