Monthly Archives

May 2014

Why Is Social Media Engagement Important?

By | Social Media

There’s a lot of discussion about on the best tactics to improve engagement. How do you generate engagement on social networks? What’s the best tactic to generate conversation? The thing that always stands out to me is that there’s not really any tactic to it – you have to engage with people. Social networks are like socializing in real life, if you want to talk to someone, you go talk to them, or give them reason to talk to you. If you want engagement, you talk, you listen (and listen and listen), then you respond. Read More

Celebrate Unique Style

By | Case Studies

When I was first approached about developing an dynamic email invitation for this years Celebrate Unique Style series. I went through the normal steps to create what I felt would be a successful email presence. While going through this discovery process I realized this is “Event Season”. During the months of March through June in Florida email inbox’s will be full of event spam. I’m sure you know exactly what I’m talking about.

Limit Your Social Networks

By | Social Media

My social media marketing tip for businesses today is very simple. Find only three or four social media platforms where you can build the strongest presence that will be most beneficial for your business. With countless social media platforms available today, it’s impossible to grow a strong presence on every one. Read More