Category

Advertising & Marketing

Marketing Strategy – Julio Lucas Featured on Barter Business Review

By | Advertising & Marketing, In the news, Julio Lucas, Social Media
By Elliot Roberts

 “There are all these niche networks now, and that’s where you’re really going to benefit. You’re going to get your biggest bang for your buck,” Julio Lucas says. “The key is, use your demo. Do your shotgun e-blasting. See what’s out there. Once you find out who is really interested, that’s where you’re going to focus your time and attention.”

  • Understand your target demographic. “This is all based on what people have done in the past,” says Lucas. When you get to know the habits of your demographic, you’ll be able to put your message in front of your buyer. If your target is bankers, know at what times of the day those individuals may be checking their social media, whether it’s before 9a.m.; after 5p.m. at that moment, post something impactful.

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10 Marketing Tips That Everyone Can Use.

By | Advertising & Marketing

Follow these ten easy marketing tips for an instant marketing boost…

1. UNDERSTAND YOUR CUSTOMERS

Getting to know your customers is the most important stage of marketing process. The more accurate your information and knowledge, the more effective you will be at selling. Use all the information at your disposal to understand customer’s behavior, demographics, and requirements. This information should steer your major business decisions and allow you to write a marketing plan.

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Digital marketing: Two formulas for success

By | Advertising & Marketing

Here is an article that I found interesting and wanted to share with you. There’s something about humans, says digital marketing evangelist Avinash Kaushik, that makes us want to shoot for the most complex solutions right away. According to Kaushik, he’s seen too many marketing departments make the mistake of taking on too much digital before creating a strong foundation. In his blog, Kaushik breaks down two different strategies: the digital marketing ladder of success and the digital analytics ladder of success—both of which are meant to get marketing managers started towards building a longterm plan for their digital goals.

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Small Business Marketing Plan 7 Fundamentals Elements

By | Advertising & Marketing

Many small business owners don’t bother to create a marketing plan, and that’s a mistake – a well-crafted marketing plan provides guidance on how, why, and to whom you’ll deploy your marketing message. Though you can choose to make it as long and detailed as you want, there are generally 7 fundamentals elements of a marketing plan that you’ll want to be sure to include. Read More

Advertising vs. Marketing

By | Advertising & Marketing

What’s the Difference?

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.

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10 Reasons Why Advertising Campaigns Reach the Wrong Audience.

By | Advertising & Marketing

1. Reaching audiences based on context is expensive and not particularly effective. Yet, media planners and media buyers are only trained to buy audiences based on the media they consume. It takes a fair amount of interpretation and mapping to turn the target audience defined in a creative brief into a robust media plan. Emerging technologies enabling multi-party cookie synching, real-time decisioning, real-time bidders, and media de-risking with new classes of publishers and ad networks, provide effective means to buy the right audiences directly instead of guessing the web properties they might visit.

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Online Marketing Tips for Nonprofits (Facebook Donations)

By | Advertising & Marketing

Donating on Facebook

If you have a significant Facebook audience, or are working towards one, it’s worth considering adding a way for people to donate through Facebook. If you add a story to Facebook that becomes well shared and brings more people to your page, then some of those people may want to help out in any way they can.

There are a number of solutions for taking Facebook donations. There is an app by JustGiving which can appear in the Facebook navigation, as shown below on the Dogs Trust Facebook page.

dogstrust

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