“There are all these niche networks now, and that’s where you’re really going to benefit. You’re going to get your biggest bang for your buck,” Julio Lucas says. “The key is, use your demo. Do your shotgun e-blasting. See what’s out there. Once you find out who is really interested, that’s where you’re going to focus your time and attention.”
- Understand your target demographic. “This is all based on what people have done in the past,” says Lucas. When you get to know the habits of your demographic, you’ll be able to put your message in front of your buyer. If your target is bankers, know at what times of the day those individuals may be checking their social media, whether it’s before 9a.m.; after 5p.m. at that moment, post something impactful.