Category

Social Media

Marketing Strategy – Julio Lucas Featured on Barter Business Review

By | Advertising & Marketing, In the news, Julio Lucas, Social Media
By Elliot Roberts

 “There are all these niche networks now, and that’s where you’re really going to benefit. You’re going to get your biggest bang for your buck,” Julio Lucas says. “The key is, use your demo. Do your shotgun e-blasting. See what’s out there. Once you find out who is really interested, that’s where you’re going to focus your time and attention.”

  • Understand your target demographic. “This is all based on what people have done in the past,” says Lucas. When you get to know the habits of your demographic, you’ll be able to put your message in front of your buyer. If your target is bankers, know at what times of the day those individuals may be checking their social media, whether it’s before 9a.m.; after 5p.m. at that moment, post something impactful.

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Why Is Social Media Engagement Important?

By | Social Media

There’s a lot of discussion about on the best tactics to improve engagement. How do you generate engagement on social networks? What’s the best tactic to generate conversation? The thing that always stands out to me is that there’s not really any tactic to it – you have to engage with people. Social networks are like socializing in real life, if you want to talk to someone, you go talk to them, or give them reason to talk to you. If you want engagement, you talk, you listen (and listen and listen), then you respond. Read More

Limit Your Social Networks

By | Social Media

My social media marketing tip for businesses today is very simple. Find only three or four social media platforms where you can build the strongest presence that will be most beneficial for your business. With countless social media platforms available today, it’s impossible to grow a strong presence on every one. Read More

3 Ways to Promote Your Brand Without Facebook

By | Promote, Social Media

What’s a small brand to do? If you have been thinking that Facebook is not worth your time and money, here are three ways to boost your brand without it.

1. Step up your brand advocacy strategies on and offline.
Most small brands thrive on word-of-mouth. Companies such as Zuberanceare dedicated to the message that spending time finding and cultivating people who already love your brand has a much higher pay-off than broadcast or reach strategies. Read More

Quick Tips to Gaining Facebook Fans Organically

By | Social Media

Gaining Facebook fans organically takes a lot of work but it’s a pretty simple process. Many businesses seeming over look this fact and desire only the result of having thousands of Friends, Fans and Followers.

Here a few ways to get you started. Finding success on Facebook is more then just posting comments online. First you need to:

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Gaining Facebook fans organically

By | Social Media

Gaining Facebook fans organically takes a lot of work but it’s a pretty simple process. Many businesses seeming over look this fact and desire only the result of having thousands of Friends, Fans and Followers.

Here a few ways to get you started. Finding success on Facebook is more then just posting comments online. First you need to: Read More

Limit your Social Media Interaction

By | Social Media

My social media marketing tip for businesses today is to find three or four social media platforms where you can build the strongest presence that will be most beneficial for your business.

With countless social media platforms available today, it’s impossible to grow a strong presence on every one. Having a mediocre presence on six or seven social media platforms is far inferior to a strong presence on three or four when it comes to your social media marketing goals. Heck numerous find tons of benefits with just using one or two. The key is focused use. Read More