White Papers, Research Papers & Essays

“Come Más Sano” using negative advertising for positive impact.

By | White Papers, Research Papers & Essays

Imagine you lived in a nation that made life or death choices from advertisements. Imagine if the color combination red and yellow made you smile or made your stomach growl. Imagine if it was possible to have a quarter pound meal cooked for you in a matter of seconds. Imagine you lived in a nation free of trans fats and (MSG) Monosodium Glutamate. This nation would have food everywhere you look, conveniently stationed along every roadside. Now imagine a nation where “30.5 percent or 69 million American adults are considered obese, causing an average of 300,000 deaths a year (Petrelli).” Read More

Teams and groups, increasing organizational effectiveness

By | Case Studies, Responses, White Papers, Research Papers & Essays

Topic: How can a manager help a work group to function as an effective team? Discuss the differences between a group and a team, and describe the strategies a manager can use to promote team effectiveness. Use examples to support your discussion.


Effective leadership is all about providing clear vision for its employees and associated guidelines in which employees are expected to operate. Key to improved performance is empowerment of team members along with clear communication channels to provide directives clearly and cogently. “Teaming is a natural and vital part of human social and work life” (Linda, 2005). Team building is a structured process using which discrete units can be empowered and best practices used elsewhere utilized for building groups into functional teams which will provide the required output in timely and precise manner. Read More

List of MIME Types by Content Type

By | Interactive & New Media Development, White Papers, Research Papers & Essays

A couple of days ago I was working on a website and came across an issue with videos rendering (playing) in Firefox. This issue became increasingly annoying due to the video playing in Internet Explorer, Safari and Chrome with no problem. Firefox is generally my web-browser of choice. After researching and finding a solution that required added to my .htaccess file due to some servers needing extension type additions in order to parse the video files correctly. Read More

Marketing and Technology Interplay

By | Responses, White Papers, Research Papers & Essays


Marketing has changed since the onset of Technology and dot com syndrome and the whole concept has been revised. The conventional methods of marketing though existent now occupy a much less importance in relative terms and are continuously losing out to the new concepts and Information Technology related campaigns. And hence the role of an effective Marketing Officer is now in the phase of redefinition. A balance needs to be maintained between using the conventional tools and to look for new upcoming technologies; some of which are defined as heavens for the marketing campaigns; since these now provide access to a wide consumer base with a very low costs. Read More