digital marketing

Digital marketing: Two formulas for success

By | Advertising & Marketing

Here is an article that I found interesting and wanted to share with you. There’s something about humans, says digital marketing evangelist Avinash Kaushik, that makes us want to shoot for the most complex solutions right away. According to Kaushik, he’s seen too many marketing departments make the mistake of taking on too much digital before creating a strong foundation. In his blog, Kaushik breaks down two different strategies: the digital marketing ladder of success and the digital analytics ladder of success—both of which are meant to get marketing managers started towards building a longterm plan for their digital goals.

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