Research

Quick Tips to Gaining Facebook Fans Organically

By | Social Media | No Comments

Gaining Facebook fans organically takes a lot of work but it’s a pretty simple process. Many businesses seeming over look this fact and desire only the result of having thousands of Friends, Fans and Followers.

Here a few ways to get you started. Finding success on Facebook is more then just posting comments online. First you need to:

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Limit your Social Media Interaction

By | Social Media | No Comments

My social media marketing tip for businesses today is to find three or four social media platforms where you can build the strongest presence that will be most beneficial for your business.

With countless social media platforms available today, it’s impossible to grow a strong presence on every one. Having a mediocre presence on six or seven social media platforms is far inferior to a strong presence on three or four when it comes to your social media marketing goals. Heck numerous find tons of benefits with just using one or two. The key is focused use. Read More

Great Strategy Begins with Great Research

By | Brand Management | No Comments

Once the brand’s core values have been identified, the road towards effective brand proposition development begins. To ensure a successful outcome, comprehensive and objective research involving at the minimum, the brand’s strengths and weaknesses, the target audience, and the competition will be conducted. If the resources are available, research should also involve extensive observation into the brand’s industry, its history, the current market picture, and potential growth and direction.